RheoLight™ – Smart Pigments as an Additive for 3D Industrial Application

Driven by transformative innovation and technology, we introduce to you an entire new dimension of color experience. A new perspective on how we see the world, the things around us and how others see us.

RheoLight™ makes colors more intense by day and even visible at night! Nightly conspicuity is no longer merely a functional part of bicycle design, but rather an integral part of the overall aesthetic appeal: see and be seen is the new norm.

Based on the principle of retro-reflection, RheoLight™ is developed as an additive for waterbased and conventional coatings, can easily be mixed with color and is industrially applicable within existing production environments.

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zipp-303-s_1Merida Ninety-Six RC XT